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Tourism Framework for Change Implementation Groups
The tourism industry has accepted that the TFFC’s growth ambition cannot be delivered alone by either the government or the public sector. Only industry itself can meet the challenge. But the Government and wider public sector do have a significant role to play in setting the right landscape, helping to remove barriers and providing support. Hence close collaboration is necessary. The TFFC strategy itself was developed in a spirit of close collaboration between public and private sector and this has continued.
A series of implementation groups were established in 2007 to oversee progress in delivery of the TFFC. Each group is industry-led, chaired by a “champion” from within the Scottish tourism industry who is charged with driving forward progress on the relevant issues and reporting to an overall Monitoring Group which is again industry-chaired. Each group consists of membership from across the industry and public sector, representing those with a key role in the relevant issues. The following table sets out the implementation groups and the Chairs.
| Group | Description | Chair |
|---|---|---|
Overseeing overall progress in delivery of TFFC and each of the implementation groups |
Gavin Ellis |
|
Ensuring that tourism businesses make full use of available market intelligence to develop and provide what visitors want and innovation to refresh and deliver their products in the best way |
Robin Worsnop |
|
Ensuring that all parties involved in marketing of Scottish tourism use effective marketing to increase numbers and revenue. |
Ian Gardner |
|
Ensuring that tourism businesses offer the best experience to customers; by means of skilled tourism staff and management valued by their employer, and that tourism businesses offer top quality assured experiences. |
Fiona Colley (Springboard Scotland) |
|
To act as a conduit for communication; both outwards to the wider tourism industry, and inwards through Scottish Government representatives to Ministers in relation to key infrastructure and corporate issues. |
Iain Herbert |
|
To promote sustainable development practices throughout Scotland and support tourism businesses in becoming more sustainable. |
Tom Brock |